For US owners of $1–10M businesses — HVAC and trades, healthcare, light manufacturing, distribution, home services
What is your business actually worth — and what could it be worth?
Most owners find out the real number when it's too late to change it. We show you both numbers early: today's value, and the value a prepared business could reach in 24 months — then help you close the gap.
Our working goal for a committed owner is a 20–40% higher sale price. A goal, not a promise — we'll show you exactly what it depends on.
Built for owners 2–5 years from selling. If you're listing in the next six months, a broker will serve you better than we will — and we'll say so on the call
- Reviewed by a named human expert
- NDA before any financials
- Bank-level encryption
Start with two honest numbers
No email required to see your results — nothing you enter is stored
The gap between what it's worth and what it could be worth
Buyers don't pay for your best year. They pay for what survives your departure: clean books, customers who stay, a team that runs without you. Two businesses with identical profits can sell for multiples apart — the difference is preparation.
Illustrative example only — your numbers come from the tools above and, properly, from a full valuation.
1 · Owner dependence
Can the business run 30 days without you? Every "no" costs at closing.
2 · Customer concentration
One client over 30% of revenue is a discount waiting to happen.
3 · Financial hygiene
Books a buyer's accountant can verify in days, not months.
Closing that gap takes 12–24 months of deliberate work — that work is our product
How it works — price included
Why we show the price: because you'd find out anyway, and businesses that hide pricing from Main Street owners are usually about to waste their time
Step 1 · 60 seconds
See your range
The estimate above. No email, no obligation.
Free
- Six questions, instant result
- Current range and achievable range
- Your value gap, honestly wide
- Assumptions shown, nothing stored
Step 2 · usually 48 hours
Get the real number
NDA first, then your actual financials. Free because it's how we earn the right to step 3.
Free
- Usually 48 hours from complete financials — we tell you honestly if it needs longer
- Built from your real financials
- Three valuation methods, range + spread
- Eight value-driver scores
- Your specific value gap in dollars
- Signed by a named human expert
- NDA before any document changes hands
Step 3 · 24-month journey
Close the gap
The Value Growth program. Cancel anytime, effective end of month.
$350–500/mo
- Valuation refreshed every quarter
- Value-over-time chart
- Three prioritized actions with $ impact
- 45-minute expert call every quarter
- 14-day money-back on the first month
Accountants: advise clients on what their business is worth
Your clients ask — now you have the answer: a white-label valuation service under your firm's name, free for them, expert-signed, with a revenue share for your firm when a client joins the program
Ask about the partner program
The questions owners actually ask
Straight answers, including the ones that don't flatter us — if yours isn't here, ask a human below
Is my financial data safe?
You sign an NDA before we see a single number. Data is encrypted in transit and at rest, is never sold or shared, and you can request export or deletion at any time. The only people who see your financials are the analyst and the expert working on your valuation.
Is my business too small for this?
Our sweet spot is businesses worth roughly $1–10 million. Below that, the honest answer is that our program usually costs more than it returns — and we'll tell you so rather than take your money. The free estimate will give you a useful read either way.
How accurate is the 60-second estimate?
Honestly: it's a starting point, not a valuation. Six inputs produce a ±35–40% range. The free full valuation uses your real financials, three valuation methods, and a human expert's judgment — that's the number worth acting on. Even then, we give ranges: anyone who gives you one confident number is guessing with confidence.
I'm not selling for years. Why now?
That's exactly who this is for. Preparation moves value slowly — owner dependence and customer concentration take quarters to fix, not weeks. Owners who start 2–5 years out capture the gap; owners who start at listing time accept the discount. If you're selling within 6 months, we're honestly not your best option — a broker is.
What does it cost?
The estimate and the full valuation are free. The Value Growth program is $350–500/month, shown before you commit, cancel anytime effective end of month, 14-day money-back on your first month. No setup fees, no success-fee surprises — if you eventually sell, we introduce you to a licensed broker partner, and their fee structure is shown to you in writing before you decide anything.
Start with the number
Sixty seconds. No email. A range you can do something with
Preliminary estimates are ranges, not promises. Valuations state their assumptions. Nothing on this page is investment, legal, or tax advice.
The full valuation starts with a 20-minute call
We're early, and we'd rather tell you that than pretend otherwise: right now every valuation is prepared personally — a real analyst, a named expert's signature, your NDA signed before any document changes hands. The first step is a short call so we both know it's a fit.
Accountant or advisor? Same call — mention your firm and we'll walk you through the partner program.